GPS Enabled Smartphones Have Allowed Marketers the Opportunity of Responding

question 88

Multiple Choice

GPS enabled smartphones have allowed marketers the opportunity of responding to a consumer's changing location where they can deliver geographically pertinent advertising for retail outlets and service providers in the consumer's vicinity. This recent development is known as:

• A) behavioural advertising.
• B) geographic segmentation.
• C) permission marketing.
• D) location- based marketing.
• E) none of the above

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Definitions:

Cultural Resonance

Cultural resonance occurs when a concept, event, or product garners widespread relevance or identification within a particular culture.

Cultural Competence

The ability to understand, communicate with, and effectively interact with people across cultures.

Clinical Skill

The competency of healthcare providers in applying practical and theoretical knowledge within a clinical setting for effective patient care.

Tangible Gifts

Items or objects that can be physically touched and are given as presents.