Marketers of Low- Involvement Products Often Use _____ and

question 84

Multiple Choice

Marketers of low- involvement products often use _____ and _____ to stimulate trial of a brand.

• A) competitions; direct response advertising
• B) advertising; public relations
• C) TV advertising; radio advertising
• D) Internet advertising; buzz marketing
• E) price; sales promotion

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Definitions:

Opportunity Cost

Opportunity cost represents the value of the best alternative forgone when a decision is made to choose one option over another.

Parking Permit

A document or label allowing a vehicle to be parked in a designated area or facility.

Opportunity Cost

The expense associated with not choosing the second-best option when a decision or choice is made.

College Degree

An academic degree awarded by colleges and universities upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.