Mambo Is a Market Leader in Its Field

question 58

Multiple Choice

Mambo is a market leader in its field. The company is constantly seeking to maintain the uniqueness of its packaging, and point out the differences between its product and those of its competitors. Mambo is attempting to encourage customers to:

• A) generalise.
• B) discriminate.
• C) distort.
• D) differentiate.
• E) none of the above

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Definitions:

Defective Furniture

Furniture that has manufacturing flaws, impairing its usability, safety, or aesthetic value.

Finance Company

A business that makes loans to individuals and/or corporations, besides banks and other traditional financial institutions.

Friendly Bank

Informal term for a bank with which an individual or business has a good relationship and favorable terms.