While Marketers Know a Great Deal About the General Characteristics

question 127

Essay

While marketers know a great deal about the general characteristics of opinion leaders, the identification of appropriate opinion leaders for specific products is difficult. How might the marketer deal with this problem?

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Definitions:

Behavior

Observable actions or responses of an individual or group.

CACREP

The Council for Accreditation of Counseling and Related Educational Programs, a body that accredits counseling programs.

Educational Standards

Benchmarks or criteria set by educational authorities to specify learning expectations and outcomes for students at various levels.

Assessment Competency

The ability to effectively evaluate, measure, and judge skills, knowledge, or performance in a specific area or discipline.