The Most Basic Influence on Consumer Behaviour Is

question 110

Multiple Choice

The most basic influence on consumer behaviour is:

• A) demographic.
• B) cultural.
• C) psychological.
• D) social class.
• E) pyschographic.

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Definitions:

Gustatory Cortex

An area of the brain that is responsible for interpreting taste sensations by integrating information from the taste cells with other information to provide a more complete interpretation.

Taste Sensations

The experiences of flavor perceived by the taste buds, including sweet, sour, salty, bitter, and umami.

Brain

The organ in the head of humans and other vertebrates responsible for thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger, and every process that regulates our body.

White

A color that results from the reflection of all the rays of visible light, symbolizing purity or cleanliness in many cultures.