When a Scale Is Inscribed Between Two Bipolar Words, and Respondents

question 60

Multiple Choice

When a scale is inscribed between two bipolar words, and respondents select the point that reflects the direction and intensity of their feelings, this is known as a:

• A) dichotomous scale.
• B) likert scale.
• C) rating scale.
• D) semantic differential.
• E) word association.

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Definitions:

Multiple Discriminant Analysis

A statistical technique used to differentiate items or cases into groups by analyzing multiple variables simultaneously.

JIT

Just-In-Time, a management strategy that aligns raw-material orders from suppliers directly with production schedules to improve efficiency and decrease waste.

Spread

Spread can refer to the difference between the bid and ask prices of financial instruments or the difference between interest rates on two different investments.