A Supermarket Is Gathering Data on In- Store Shopping Behaviour

question 59

Multiple Choice

A supermarket is gathering data on in- store shopping behaviour. The store manipulates variables such as the temperature, lighting and background music. The store is equipped with cameras and cash register totals are monitored regularly to assess the number of customers as well as changes in sales volume. In one research project, the researcher played music with a fast tempo and noticed that shoppers moved through the store more rapidly, resulting in fewer impulse purchases and lower average receipts per customer. When music with a slow tempo was played, average receipts per customer were higher. This researcher is engaged in which type of research?

• A) coausal research
• B) observational research
• C) ethnographic research
• D) experimental research
• E) survey method

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Definitions:

Costs

The expenditure of resources such as money, time, or effort required for a particular action or in exchange for something.

Cognitive Phenomena

This refers to events or occurrences that involve the mental processes of perception, memory, judgment, and reasoning, highlighting how the mind operates.

Theoretical Predictions

Forecasts or hypotheses about future events or phenomena, based on theoretical frameworks or models.

Methodological Advances

Refers to the development and improvement of techniques, tools, and approaches used in research and analysis.