Customer _________ Analysis Is Conducted to Determine What Benefits Target

question 65

Multiple Choice

Customer _________ analysis is conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers.

• A) strategy
• B) value
• C) positioning
• D) market
• E) attack

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it, often used to identify characteristics such as age, gender, income, etc.

Attitudes

Mental and emotional entities that encapsulate an individual's feelings, beliefs, and predispositions toward objects, people, or situations.

Behaviors

Patterns of action or reactions of an individual or group in response to external or internal stimuli.

Semantic Differential

A scale used in surveys to measure the connotative meaning of objects, events, or concepts.