A Supermarket Is Gathering Data on In- Store Shopping Behaviour

question 59

Multiple Choice

A supermarket is gathering data on in- store shopping behaviour. The store manipulates variables such as the temperature, lighting and background music. The store is equipped with cameras and cash register totals are monitored regularly to assess the number of customers as well as changes in sales volume. In one research project, the researcher played music with a fast tempo and noticed that shoppers moved through the store more rapidly, resulting in fewer impulse purchases and lower average receipts per customer. When music with a slow tempo was played, average receipts per customer were higher. This researcher is engaged in which type of research?

• A) coausal research
• B) observational research
• C) ethnographic research
• D) experimental research
• E) survey method

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Definitions:

Functionalism

A theory in psychology that focuses on the purpose and functionality of consciousness and behavior in individuals.

Behaviourism

A school of psychology that focuses on observable behaviors and disregards mental activities.

Functionalism

A theory in psychology that considers mental life and behavior in terms of active adaptation to the person's environment.

William James

Often referred to as the father of American psychology, he was a philosopher and psychologist who was the first educator to offer a psychology course in the United States, making significant contributions to psychology, especially in the areas of education, religion, and mysticism.