Which of the Following Factors Would a Marketer NOT Normally

question 24

Multiple Choice

Which of the following factors would a marketer NOT normally consider when estimating the real value of a customer lifetime?

• A) the cost of maintaining the relationship with this type of customer
• B) the average profit contribution from a purchase
• C) the likely future purchase pattern of this type of customer
• D) the customer's frequency of purchase in each period
• E) the customer's discretionary spending for the product category

---

Definitions:

Non-discriminating Monopolist

A monopolist who charges a single price for its product to all consumers, regardless of market segment differences.

Marginal Revenue

It refers to the additional income earned from selling one more unit of a product or service.

Inelastic Portion

The segment of a demand curve where buyers are less responsive to changes in price, indicating that the quantity demanded changes little with a significant price fluctuation.

Marginal Revenue

The additional earnings obtained from the sale of one extra unit of a product or service.