One of the Problems Marketers Face Regarding Customer Retention Is

question 25

Multiple Choice

One of the problems marketers face regarding customer retention is that classic marketing theory and practice emphasises:

• A) reducing distribution costs rather than curtailing advertising.
• B) creating transactions rather than relationships.
• C) reselling to customers rather than finding new ones.
• D) product image over product value.
• E) all of the above

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Definitions:

Operating Expenses

Costs associated with running the day-to-day operations of a business, such as rent, utilities, and payroll, but excluding costs related to production.

Revenue

The income generated from normal business operations and includes discounts and deductions for returned merchandise.

Denominator

The bottom number in a fraction that shows into how many equal parts the whole is divided.

Numerator

The number above the division line in a fraction. The numerator is also known as the dividend.