IBM Is a Company That Goes Out of Its Way

question 101

Multiple Choice

IBM is a company that goes out of its way to understand why customers might have switched to other brands. It regularly interviews lapsed customers and brand switchers probing for the reasons customers have for NOT purchasing IBM products or services. This type of activity is BEST described as:

• A) an early warning detection system.
• B) satisfaction research.
• C) a value gap analysis.
• D) marketing research.
• E) exit interviews.

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Definitions:

Hasty Generalizations

Logical fallacies that occur when a conclusion is made about a whole group based on insufficient evidence from a few examples.

Fallacies

Erroneous argumentative patterns or misleading reasoning that undermine the logic of an argument.

False

A term indicating that a statement or proposition does not align with reality or is incorrect.

Insufficient Basis

A flaw in reasoning or argumentation where the evidence or grounds provided are not adequate to support the conclusion drawn.