A Multinational Firm Generally Considers the Economic Environment, the Political-

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The Answer is The marketer of luxury goods would be most concerned with the level and distribution of income.
Indeed, the marketer might actively search for countries where there is a burgeoning middle class. This characteristic would largely determine the size of the potential market for luxury products. Political stability would be a major concern for the firm considering large, fixed capital investments. In volatile nations, a political revolution could mean the loss of that investment. All marketers, regardless of product type, will have to deal with an unfamiliar culture in which lack of socio- cultural knowledge can prove disastrous.

A Multinational Firm Generally Considers the Economic Environment, the Political-

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