Which of the Following Statements About Profitability Analysis Is True

question 103

Multiple Choice

Which of the following statements about profitability analysis is true?

• A) Cross- selling refers to selling unprofitable products to profit- making customers.
• B) Very profitable customers rarely need much attention.
• C) Companies might benefit from encouraging unprofitable customers to switch to competitors.
• D) Companies should never raise prices on unprofitable products.
• E) all of the above