Which of the Following Statements BEST Encapsulates the Underlying Logic

question 38

Multiple Choice

Which of the following statements BEST encapsulates the underlying logic of customer lifetime value?

• A) Companies should continually strive to increase the value of its products and services for the lifetime of a defined market segment.
• B) Companies should focus their efforts on locating and serving the interests of the most profitable market segments.
• C) Companies should seek to profit from both individual transactions and the overall relationship with a customer.
• D) Companies should use de- marketing to reduce the size of less profitable market segments.
• E) Companies should be prepared to make little profit from individual transactions and instead focus on the value generated by the term of its relationship with a customer.

---

Definitions:

Ganglion Cell

Ganglion cell refers to a type of neuron located in the retina that receives visual information from photoreceptors via bipolar cells and transmits it to the brain through the optic nerve.

Bipolar Cell

A type of neuron found in the retina of the eye, acting as an intermediary cell that transmits signals from the photoreceptors to the ganglion cells, which then send information to the brain.

Blind Spot

A point in the visual field that corresponds to the lack of light-detecting photoreceptor cells on the optic disc of the retina, resulting in a lack of visual perception.

Neural Layers

Structures within the brain or neural tissue composed of interconnected neurons that process and transmit information.