The Total Combined Customer Lifetime Values of a Company's Current

question 15

Multiple Choice

The total combined customer lifetime values of a company's current and existing customers is known as:

• A) customer equity.
• B) the Drake equation.
• C) company profits.
• D) share of market.
• E) triple bottom line.

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Definitions:

Illusory Promise

A promise that does not obligate the promisor to anything.

Legally Enforceable Promise

A commitment or agreement that is recognized by law and can be upheld in a court of justice.

Release

In contract law, a promise made by one party agreeing not to sue a second party.

Legally Sufficient Consideration

Value that the law recognizes as adequate to form a binding contract, typically involving an exchange of goods, services, or promises.