Examlex
Basically, retaining current customers is less expensive than acquiring new ones.
Variable Cost
Costs that vary directly with the level of production or volume of goods and services produced.
Sales Mix
Sales mix is the proportion of different products or services that a company sells, impacting its overall profitability and strategic market positioning.
Contribution Margin
The amount remaining from sales revenue after variable costs have been deducted, indicating the capacity to cover fixed costs and generate profit.
Fixed Costs
Costs that do not vary with the level of production or sales within a certain range, such as rent, salaries, and insurance.
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