If a Customer Expects a Product to Be Poor but Purchases

question 44

True/False

If a customer expects a product to be poor but purchases it anyway due to lack of choice, and the product turns out to perform better than expected, the customer will always be highly satisfied or delighted.

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Definitions:

Fair Value

An estimate of the market value of an asset or liability based on current conditions and transactions.

Fair Value

An estimate of the price at which an asset or liability would be traded in a fair transaction between willing and knowledgeable participants.