The Product Strategy That Is Usually the Most Costly Is

question 78

Multiple Choice

The product strategy that is usually the most costly is:

• A) product modification.
• B) straight extension.
• C) product adaptation.
• D) product invention.
• E) none of the above

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Definitions:

Interest

A charge for borrowing money, typically a percentage of the borrowed amount, or intense curiosity or concern in something.

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

Adoption

The act of beginning to use or accept something new, such as a product, idea, or behavior.

IMC Program

Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.