International Marketers That Are Seeking to Minimise the Costs of Selling

question 94

Multiple Choice

International marketers that are seeking to minimise the costs of selling abroad are likely to favour a marketing mix that is:

• A) tailored.
• B) modified.
• C) customised.
• D) standardised.
• E) none of the above

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Definitions:

Plants

Multicellular organisms that are primarily photosynthetic and form a key part of the Earth's ecosystems, providing oxygen and food.

Mesophylls

The inner tissue of a leaf, containing many chloroplasts, where photosynthesis occurs.

Stroma

Thick, cytoplasm-like fluid between the thylakoid membrane and the two outer membranes of a chloroplast. Site of light-independent reactions of photosynthesis.

Rubiscos

The enzyme involved in the first major step of carbon fixation in the process of photosynthesis, playing a pivotal role in converting carbon dioxide into organic compounds.