Processes Implemented by a Company to Manage Customer Contact Points

question 27

Multiple Choice

Processes implemented by a company to manage customer contact points over time with a view to maximising the relationship benefit are known as:

• A) customer relationship management.
• B) addressable marketing.
• C) contact point marketing.
• D) transactional targeting.
• E) behavioural targeting.

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Definitions:

High-Level Language

A programming language that is designed to be easy for humans to read and write, abstracting the details of the computer architecture.

Assembly Language

A low-level programming language that is closely related to machine code, but readable by humans.

Machine Language

The most basic programming language that is understood directly by a computer's CPU, consisting of binary or hexadecimal instructions.

Class

A blueprint from which individual objects are created in object-oriented programming.