The Advent of the Internet Has Changed Buyer Behaviour

question 89

Multiple Choice

The advent of the Internet has changed buyer behaviour. Which of the following statements about consumer use of the Internet is FALSE?

• A) Consumers tend to go online and search for information on a narrow range of goods, especially high ticket items.
• B) Some 97 per cent of consumers use the Internet to research products and services before they buy.
• C) Consumers using the Internet are more actively involved in the purchase decision.
• D) The Internet allows consumers to initiate and control the flow of information.
• E) The Internet now influences approximately 47 per cent of total retail sales.

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Definitions:

Conformity

The act of changing one's behavior to match the responses or norms of a group, often as a result of real or imagined group pressure.

Obedience

A behavioral response to the instruction or command of an authority figure, often studied in social psychology.

Dissonance Theory

A psychological concept suggesting that people experience discomfort (dissonance) when their beliefs, ideas, or behaviors are inconsistent with each other, motivating them to seek consistency.

Defensive Attribution

A cognitive bias where an individual attributes causes of accidents or misfortunes to external factors to avoid personal blame or fear of future negative events.