Which of the Following Statements About Database Marketing Is True

question 26

Multiple Choice

Which of the following statements about database marketing is true?

• A) A customer database simply contains customers' names, addresses and phone numbers.
• B) Database marketing is more frequently used by consumer- packaged goods manufacturers than by business- to- business marketers.
• C) Service retailers seldom use database marketing.
• D) A business- to- business customer database contains the same information as is found in a customer database for sales to ultimate consumers.
• E) A marketing organisation can use their database to reactivate customer purchases and for data mining purposes.

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Definitions:

Operating Cycle

The duration between the acquisition of inventory and the collection of cash from receivable accounts in a company's business process.

Collection Period

The average number of days it takes for a business to receive payments owed by its customers, indicating the efficiency of a company's credit and collection policies.

Sales

The total amount of revenue generated by a company from the sale of goods or services before any costs or expenses are deducted.

Accounts Receivable Balance

The entire sum owed by customers to a company for the consumption of goods or services for which payment has not been made.