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Business- to- business marketers and service retailers are the primary users of database marketing.
Q47: When selecting suitable media for an advertising
Q56: Which of the following is NOT a
Q65: Which of the following would NOT normally
Q71: Word- of- mouth influence is especially important
Q84: Relative market share, plotted on the horizontal
Q87: According to research quoted in your text,
Q97: Suppose a company calls on 2,000 small
Q97: Frequeny marketing programmes offer customers membership of
Q111: Opinion leaders are especially important in a
Q149: MasterFoods is an Australian producer of condiments,