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Infomercials Are Advertisements That Run for About 4- 6 Minutes

question 95

Multiple Choice

Infomercials are advertisements that run for about 4- 6 minutes and tend to have a common format. Firstly the presenter establishes a need for the product by citing multiple benefits and applications. This is typically followed by presenting a range of objections which are immediately countered. Finally the presenter sums up by making favourable comparisons between the product's benefits and the consumer's sacrifices in both monetary and non- monetary terms while a voice- over gives details for placing a direct response order. These infomercials are best described as:

Understand the significance and procedure of "time-out" to ensure patient safety and correct surgical practices.

Understand the influence and consequences of authority on human behavior.

Recognize the importance of logical support for forming reasonable opinions.

Identify factors that hinder effective critical thinking, such as resistance in various forms and confirmation bias.

Definitions:

Interpretation and Meaning

The process of explaining or providing the significance of something, such as data or events, often involving personal judgment or contextual analysis.

Dramatistic Analysis

Analyzing communication as performance, as actors acting out a drama; sometimes called dramatism. For example, Burke’s dramatistic pentad asks questions such as these: What act is taking place? Who is taking this action? How or by what means did the act take place? Where and when did the act take place? Why was the act done?

Agent Refers

Typically denotes the doer of an action or the subject in a sentence structure in linguistics or semantic studies.

Marxist

Refers to the philosophical, economic, and political theories developed by Karl Marx, emphasizing class struggle and societal change through revolution.