Marketers of Social Causes Often Use_________ Appeals

question 96

Multiple Choice

Marketers of social causes often use_________ appeals.

• A) moral
• B) emotional
• C) cognitive
• D) social
• E) rational

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Definitions:

Similarity

A principle in psychology that items that are similar in some aspect are more likely to be grouped together in the perceptual process.

Common Fate

A principle of Gestalt psychology where individuals tend to perceive elements as part of a group if they move together in the same direction.

Linear Perspective

A system of creating an illusion of depth on a flat surface by converging parallel lines at a single point on the horizon.

Retinal Disparity

A binocular cue for perceiving depth based on the differences in the images seen by each eye because of their different perspectives, enabling three-dimensional perception.