If the Communication Objective for a Dairy Producer Were to Stimulate

question 174

Multiple Choice

If the communication objective for a dairy producer were to stimulate consumer action and purchase, it might:

• A) emphasise its low price and offer sales promotions.
• B) use personal selling.
• C) emphasise its community service and worker- friendly environment, in its public relations and advertising efforts.
• D) run numerous commercials stressing its name and logo.
• E) promote its products' quality in its advertisements.

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Definitions:

British Pound

The British Pound is the official currency of the United Kingdom, recognized globally and commonly represented by the symbol £.

Price Unchanged

A situation in which the selling price of a good or service remains the same over a given period.

Financial Account

A component of a country's balance of payments that records all transactions involving the purchase or sale of financial assets.