Which Promotional Tool Is Most Cost Effective When a Product

question 122

Multiple Choice

Which promotional tool is most cost effective when a product is in the decline stage of its product life cycle?

• A) direct mail
• B) public relations
• C) sales promotion
• D) advertising
• E) personal selling

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Definitions:

Consumer Control

The degree to which consumers influence how a product or service is created, distributed, and consumed.

Direct Marketing

A method of marketing that communicates directly with the target customer through various mediums, including mail, email, and telephone, to generate a response or transaction.

Product Sampling

Product sampling is a marketing tactic that involves giving potential customers a trial size of a product free of charge in order to introduce it and encourage purchase.

Social Media

Platforms and websites that enable users to create and share content or participate in social networking.