Advertisements in Which the Sponsor's Brand Is Directly Pitted Against

question 36

Multiple Choice

Advertisements in which the sponsor's brand is directly pitted against the identified offerings of specified competitors are examples of:

• A) combative advertising.
• B) persuasive advertising.
• C) communicative advertising.
• D) competitive advertising.
• E) comparative advertising.

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Definitions:

Managers

Individuals within an organization responsible for directing and overseeing the work of others to achieve the organization's goals.

Balanced Scorecard

A strategic planning and management system that is used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

Organizational Performance

Refers to how well an organization is meeting its goals and objectives through the efficiency and effectiveness of its operations and resource use.

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.