Which of the Following Is a Weakness of the Percentage-

question 175

Multiple Choice

Which of the following is a weakness of the percentage- of- sales method of establishing the promotion budget?

• A) The percentage- of- sales method of establishing the promotion budget discourages promotional wars.
• B) The percentage- of- sales method of establishing the promotion budget assumes the competition knows what it is doing.
• C) The percentage- of- sales method of establishing the promotion budget ignores the role of promotion as an investment in the business.
• D) The percentage- of- sales method of establishing the promotion budget is a complicated, time- consuming process.
• E) The percentage- of- sales method of establishing the promotion budget leads to a budget that ignores market opportunities.

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Definitions:

Sensation

Processing of sensory stimuli that involves detection of nerve impulses by the cerebral cortex of the brain.

Voluntary Control

The ability to consciously control bodily movements, as opposed to involuntary movements which occur without conscious choice.

Broca's Area

A region in the frontal lobe of the dominant hemisphere (usually the left) of the brain with functions linked to speech production.

Brain Damage

Injury to the brain that impairs its functions, potentially leading to cognitive, physical, emotional, or behavioral impairments.