Mini Case 14- 1

question 18

Multiple Choice

Mini Case 14- 1
Elliott and Robin want to open a store and call it The Hamilton Home Shop. They have decided that it will feature household items such as decorative vases and planters, sheets and towels, bathroom accessories, and pictures. Their offerings will change from week to week depending on what's available from their wholesalers. Initially, they plan to sell irregulars and factory overruns, but they are flexible. Elliott has a real knack for spotting items others admire. People are always telling him what good taste he has. They must, however, be careful about how they spend the small amount of capital they have. One of their goals is to find an inexpensive location.
Once the store is up and operational, they hope they can use their cash flow to meet expenses. They plan to have no more than two full- time employees other than themselves and possibly some part- time help as the need arises. Customers will be allowed to make their own selections, but either Elliott or Robin will be there if they request some advice. Elliott and Robin plan on letting their customers use credit cards. They also feel it is important to have a generous merchandise return policy. Because Elliott and Robin are retailing novices, they want to join a retail organisation for advice and support and to share the costs of promotions. Elliott and Robin think that word- of- mouth will be their most powerful advertising tool. They expect to attract customers that appreciate the merchandise found at major department stores and mall speciality stores, but who would like the
lower prices.
-Refer to Mini Case 14- 1. What type of wholesaler would best serve The Hamilton Home Shop?

• A) cash and carry wholesalers
• B) limited- service wholesalers
• C) home decorating broker
• D) producer's cooperative
• E) purchasing agents

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Definitions:

Peremptory Challenge

A method of removing a potential juror from a jury panel in which the attorney need not specify the reason.

Voir Dire

The legal proceeding in which attorneys and judges attempt to uncover bias among those people who have been called for jury duty.

Venire

Members of the community who are called to the courthouse to form a jury pool.

Post-Identification Feedback

Information given to witnesses after they have made an identification in a lineup, which can influence their confidence in the accuracy of their choice.