Premier Department Store, David Jones, Terminated Its Arrangements with Country

question 104

Multiple Choice

Premier department store, David Jones, terminated its arrangements with Country Road for the supply of clothing after Country Road became increasingly involved with discounting at Country Road stores and also distributing via Direct Factory Outlets (DFOs) . David Jones believed that Country Road's distribution activities were not only a direct source of direct competition, but were also inconsistent with David Jones' carefully crafted image as a prestige brand. This is an example of:

• A) a power struggle.
• B) selective distribution.
• C) exclusive dealing.
• D) channel conflict.
• E) none of the above

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