Lancome, Makes and Markets a Range of Cosmetics and Skincare

question 79

Multiple Choice

Lancome, makes and markets a range of cosmetics and skincare products which are sold through department stores and pharmacies. Before a retailer is permitted to stock the Lancome brand, the retailer's staff must undergo appropriate product and sales training with Lancome's Head Office. In this way, Lancome exerts some control over the quality of retail outlets stocking its product and also minimises potential channel conflict by ensuring the pharmacies permitted to stock their brand are spread over a wide geographic area. Lancome is using which type of distribution?

• A) intensive
• B) mass
• C) concentrated
• D) selective
• E) exclusive

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Definitions:

Values Incongruence

Values incongruence refers to the discrepancy or conflict between personal values and those of an organization or group, which can lead to dissatisfaction or ethical dilemmas.

Integration Strategy

Strategies aimed at combining processes, operations, or cultures from different units, organizations, or groups to achieve greater efficiency or harmony.

Cultural Intrusions

The imposition or infiltration of one culture's practices, values, or beliefs into another culture, often without consent.

Assimilation

The process by which individuals or groups adopt the culture or norms of another societal group, often losing some of their original cultural identity.