An Approach to Pricing That Starts with the Customer Benefits

question 59

Multiple Choice

An approach to pricing that starts with the customer benefits relative to key competitors and sets prices according to these factors is BEST described as:

• A) value pricing.
• B) uniform delivered pricing.
• C) competitive prices.
• D) product- form pricing.
• E) customer- segment prices.

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Definitions:

Transactional Leadership

A leadership style based on a system of rewards and punishments contingent upon the performance of the followers.

Implicit Leadership Perspective

A theory suggesting that people have ingrained beliefs and expectations about what qualities and behaviors make someone a good leader.

Fiedler’s Contingency Model

is a leadership theory suggesting that a leader’s effectiveness is dependent on how well the leader's style matches the situation or context.

Leadership Substitutes

Factors that can replace the need for leadership by making leadership unnecessary, such as highly structured tasks or highly motivated individuals.