Under What Conditions Would a Marketer Consider Forgoing the Test

question 108

Multiple Choice

Under what conditions would a marketer consider forgoing the test marketing stage of the new product development process?

• A) when the new product involves only minor modifications
• B) when management are confident that the new product will be successful
• C) when the costs of research and development are relatively low
• D) all of the above
• E) None of the above-all new products should be test marketed.

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Definitions:

Social Responsibility

The ethical framework that suggests an entity, be it an organization or individual, has an obligation to act for the benefit of society at large.

Economic Responsibility

The obligation of an organization to make decisions that benefit the economic well-being of society and its stakeholders.

Legal Responsibilities

Encompasses the obligations that organizations and individuals have to abide by laws and regulations in their professional conduct.

Corporate Social Responsibility

A strategy for business that promotes sustainable development through ensuring economic, social, and environmental advantages for every stakeholder involved.