During New Product Development, the Main Purpose of the Business

question 64

Multiple Choice

During new product development, the main purpose of the business analysis may perform a number of functions. Which of the following BEST describes the purpose?

• A) to estimate the resources that will be needed to support the new product in its first few years
• B) to evaluate the extent to which the new product proposal fits with the corporate mission
• C) to evaluate the financial viability of the new product proposal
• D) to outline the marketing strategies and tactics that will be used to commercialise the product
• E) to evaluate the probable competitor responses to any new product launch

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Definitions:

Label

A piece of information attached to an object for identification or to provide other details.

Grouped Bar Charts

A graphical display of data using bars of different heights or lengths to represent various categories that are grouped together.

3D Perspective

A technique used in art and design to create the illusion of depth and space on a flat surface.

Visuals

Graphical elements used to enhance or illustrate content.