The Head of Research and Development at Beta Corporation Has

question 65

Multiple Choice

The head of Research and Development at Beta Corporation has been asked to forward a write up of the firm's latest new product ideas produced by the R & D department to the new product development committee for review. The write up will be used for:

• A) building prototypes.
• B) concept testing.
• C) idea generation.
• D) concept development.
• E) idea vetting.

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