Under What Conditions Would a Marketer Consider Forgoing the Test

question 108

Multiple Choice

Under what conditions would a marketer consider forgoing the test marketing stage of the new product development process?

• A) when the new product involves only minor modifications
• B) when management are confident that the new product will be successful
• C) when the costs of research and development are relatively low
• D) all of the above
• E) None of the above-all new products should be test marketed.

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Definitions:

External Forces

Factors or influences originating outside an individual that can impact their behavior, decisions, or psychological state.

Systematic Desensitization

A therapeutic technique aimed at reducing anxiety and fear responses by gradually exposing the individual to the feared object or context while teaching relaxation strategies.

Pathological Fear

An intense, irrational fear of a specific object, situation, or activity that is disproportionate to the actual threat or danger it poses.

Vivid Scenes

Vivid scenes refer to highly detailed and clear images or descriptions, often evoking strong mental or emotional responses.