Although Many Members of the Public Dislike the Use of Intentional

question 104

Multiple Choice

Although many members of the public dislike the use of intentional misspellings in brand names, such as "Weet" (as in Weet Bix) , "Lite" (as in Yoplait Lite) and "Rite" (as in Diet Rite) , marketers continue to use misspelt words in brand names because:

• A) they are distinctive and easy to register.
• B) they readily translate into foreign languages and international markets.
• C) they are difficult for competitors to copy.
• D) they are easy to remember and suggest something about the product benefits.
• E) they are short and easy to recognise.

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Definitions:

Medulla

A region of the brainstem that controls vital bodily functions, such as breathing, heart rate, and blood pressure.

Reticular Activating System

A network in the brain responsible for regulating wakefulness and sleep-wake transitions.

Reticular Formation

The reticular formation is a complex network of nerve pathways within the brainstem that plays a key role in controlling arousal and consciousness.

Selective Attention

is the cognitive process of focusing on a particular object or task while ignoring irrelevant information or stimuli.