During New Product Development, the Main Purpose of the Business

question 64

Multiple Choice

During new product development, the main purpose of the business analysis may perform a number of functions. Which of the following BEST describes the purpose?

• A) to estimate the resources that will be needed to support the new product in its first few years
• B) to evaluate the extent to which the new product proposal fits with the corporate mission
• C) to evaluate the financial viability of the new product proposal
• D) to outline the marketing strategies and tactics that will be used to commercialise the product
• E) to evaluate the probable competitor responses to any new product launch

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Definitions:

Corpus Callosum

A wide, flat bundle of neural fibers beneath the cortex in the brain, connecting the left and right cerebral hemispheres and facilitating interhemispheric communication.

Visual Fields

The total area in which objects can be seen in the peripheral vision while the eye is focused on a central point.

Severed

Cut off or separated, typically referring to parts of the body or other structured entities.

Lateralization

The specialization of functions in distinct hemispheres of the brain, where one side is commonly more involved in certain tasks (e.g., language in the left hemisphere, spatial abilities in the right).