Select the Word That BEST Completes the Following Sentence

question 26

Multiple Choice

Select the word that BEST completes the following sentence. It has been estimated that it usually costs________ times as much to attract a new customer as it does to keep a current customer satisfied.

• A) five
• B) one hundred
• C) twenty
• D) three
• E) ten

---

Definitions:

Manufacturing Overhead

Manufacturing overhead includes all the indirect costs associated with producing goods, other than direct materials and direct labor, such as utilities, depreciation, and maintenance expenses.

Direct Materials

Raw materials that are directly consumed in the manufacturing of a product and are easily identifiable in the finished product.

Period Cost

Expenses incurred that are not directly tied to production activities, such as selling, administration, and financial costs.

Direct Labor

The wages paid to workers directly involved in the production of goods or services.