The Phrase That BEST Describes the Purpose of Public Relations

question 61

Multiple Choice

The phrase that BEST describes the purpose of public relations is ________.

• A)to persuade potential customers to buy products
• B)to create and sustain brand recognition in the eyes of the general public
• C)to create and maintain a relationship between the organization and its stakeholders
• D)to inform the public about the products and services offered by an organization

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Definitions:

External Attributions

The process of attributing the cause of a person's behavior to external factors, circumstances, or the environment.

Diffusion of Responsibility

A psychological phenomenon where individuals in a group are less likely to take action or feel a sense of responsibility due to the presence of others.

Cognitive Dissonance

A state of psychological discomfort experienced when holding contradictory beliefs, attitudes, or thoughts.

Ambiguity

The quality of being open to more than one interpretation; inexactness or uncertainty in meaning.