The Most Visible Part of the Marketing Mix, Which Is

question 100

Multiple Choice

The most visible part of the marketing mix, which is also often the most expensive, is ________.

• A)promotion
• B)market research
• C)market plan development
• D)target market selection

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Definitions:

Stimuli

External or internal factors that elicit responses from biological organisms.

Response

An action or change in behavior that occurs as a result of a stimulus.

Habit Method

A technique in behaviorism for forming or breaking habits through repeated practice and reinforcement.

Tolman

An American psychologist known for his work on cognitive maps and latent learning, suggesting that behavior is purposeful and goal-directed.