Examlex
Chief information officers do not get involved in creating business opportunities for their companies.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Concept Testing
A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.
Test Marketing
A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.
Marketing Intermediary
A marketing intermediary is an entity that acts as a middleman between the producer of goods or services and the end consumers, facilitating distribution and sometimes promoting the product.
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