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A company should never fire a customer.
Ethnographic Research
A qualitative research method focused on studying cultures and communities through direct observation, participation, and immersion.
Shared Values
Common beliefs, principles, or standards held by a group, organization, or society that guide behavior and decision-making.
Detailed Stories
Narratives or accounts that provide an in-depth and comprehensive description of events or experiences.
Independent Variable
The variable that is manipulated or changed in an experiment to see if it has an effect on another variable.
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Q69: The magnitude of a salesperson's expectancy perceptions