CRM Has the Following Effects on a Company

question 13

Multiple Choice

CRM has the following effects on a company:

• A) Reduces advertising costs
• B) Improves the use of the customer channel
• C) Helps make it easier to target specific customers
• D) All of the above

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Definitions:

Cinnamaldehyde

A yellow oily compound that gives cinnamon its flavor and odor, known chemically as a phenylpropanoid.

Claisen Product

The β-keto ester or β-diketone result obtained from a Claisen Condensation reaction.

Methyl Phenylacetate

An organic compound characterized by an ester functional group connecting a methyl group and a phenylacetate group.

Aldol Reaction

A type of chemical reaction in which an enolate ion reacts with a carbonyl compound to form a β-hydroxyaldehyde or β-hydroxyketone, followed often by dehydration to give a conjugated enone.