What Two Key Questions Must Be Answered in Designing an Effective

question 49

Essay

What two key questions must be answered in designing an effective vertical structure for a sales organization?

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Definitions:

Positioning Studies

Research activities aimed at analyzing how a brand or product is perceived in the market relative to competitors, and identifying a strategy to occupy a distinctive place in the minds of consumers.

Marketing Mix Actions

Decisions and actions related to the four Ps (Product, Price, Place, Promotion) that a company takes to appeal to its target market.

Resource Allocation

The process of distributing available resources among various projects, tasks, or investments, according to strategic priorities and goals.

Strategic Marketing Process

A deliberate approach involving the planning, development, and execution of marketing strategies to achieve business objectives and satisfy customer needs.