CRM Has Facilitated the Shift from One-To-One to Mass Marketing

question 68

True/False

CRM has facilitated the shift from one-to-one to mass marketing.

---

Definitions:

Dispositional Attribution

The inclination to ascribe an individual's actions more to their character traits or personality rather than to the circumstances they are in.

Situational Attribution

The process of attributing behavior to external factors or circumstances rather than to internal personality traits.

Foot-In-The-Door Phenomenon

A compliance tactic that involves getting a person to agree to a large request by first setting them up by having that person agree to a modest request.

Attitude

A mental inclination demonstrated through assessing a specific entity with a certain level of preference or aversion.