KFC Has Modified Its Product to Satisfy Different Market Segments

question 93

Multiple Choice

KFC has modified its product to satisfy different market segments. In Holland, the mashed potatoes are replaced with a potato-and-onion croquette, and in Thailand, a customer gets fresh rice with soy or sweet chili sauce with his or her chicken. KFC uses:

• A)market sectioning.
• B)product differentiation.
• C)market segmentation.
• D)product positioning.

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Definitions:

Joint Costs

Joint Costs refer to costs incurred during the production process that are shared by multiple products and cannot be individually attributed to a single product.

Direct Method

An approach in cash flow statement preparation where major classes of gross cash receipts and payments are disclosed.

Support Departments

Units within an organization that provide essential services or support to frontline departments but do not generate revenue directly.

Cafeteria Department

A division within a company or institution that manages the operation of providing food services to employees, students, or residents.