Verve Creates High-End Personalized IPhone Cases That Use Diamonds, Gold

question 92

Multiple Choice

Verve creates high-end personalized iPhone cases that use diamonds, gold, and platinum that appeal to very wealthy individuals. Which is their likely segment strategy?

• A)Mass customization.
• B)Economies of scope.
• C)Mass marketing.
• D)Economies of scale.

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Definitions:

Innate

refers to qualities, abilities, or knowledge that are present in an individual from birth, not acquired through experience or learning.

Vocational/Technical

Refers to education or training programs focused on equipping students with practical skills and knowledge for specific trades or careers.

Standardized Test Scores

Quantitative measure of performance that is derived from a standardized test, designed to assess specific knowledge or skills across different individuals under uniform conditions.

Intelligence

The ability to learn, understand, and apply knowledge, solve problems, and adapt to new situations.